Solutions

Our solutions page is to inform you about everything that makes up internet marketing. We have compiled a brief overview of each aspect that is commonly referred to as web marketing.

Internet Marketing

Examples of Search Engines

Common search engines used today are Google, Yahoo, and Bing. These search engines benefit significantly from internet marketing.

Web Marketing Strategies

Online advertisements used to drive traffic to websites.

Banner advertisements.

Pay-Per-Click Advertising, also known as PPC, is highly beneficial for website advertising and the publicity of products and services.

Search Engine Optimization.

Search Engine Marketing.

Social Media

Email Marketing.

Mobile markets.

Mobile applications.

Two Commonly Used Marketing Strategies

SEO

Search engine optimization uses internet marketing strategies, tactics, and techniques to place websites in a high-ranking position in search engine results pages.

SEM

This type of internet marketing uses alternative methods to bring more search engine visitors such as PPC advertising.

What is PPC Advertising?

Pay-Per-Click advertising, also known as Cost-Per-Click, is a form of web advertising which directs traffic to several websites. Social media platforms like Facebook and Twitter are known to use PPC advertising.

The advertiser compensates a website/s owner every time the advertiser’s ad is clicked on. The calculation for Pay-Per-Click is as follows: Advertiser’s cost in dollars divided by the number of adverts clicked on which equals the PPC amount in dollars.