Search engine marketing is all about targeting the right market for any particular website. It is also one of the many sub-categories that make up internet marketing. This kind of marketing brings in a quick flow of traffic directed at a website. There are two ways in which this can be achieved.
Two Types of SEM
Traffic is brought in through Google’s crawlers which pick up relevant keywords pertaining to different websites. The more relevant the keywords from a website are in a particular searcher’s query, the higher-ranking a website will be. Bear in mind, this is more the work of search engine optimization here.
Website businesses will pay Google to feature their website advertisements at the top of a search engine results page. Simply, they pay to get pushed to the top by means of Paid Search Advertising.
Paid Search Advertising is done by either using Google Analytics or Google Adwords. It is also referred to as Pay-Per-Click advertising. These campaigns work really well in terms of raking in volumes of traffic fast but it is initially quite expensive.
Search engine algorithms are frequently changing which drastically affects anything related to search engine optimization. It’s the other way around for search engine marketing though. This means that any Pay-Per-Click advertising is not affected and continues to stay in the high ranks of search engine results pages.
Search engine marketing works extremely well if you are catering to the right target market. This includes producing web content that engages your readers and also meets their needs. There are five additional methods which SEM makes use of to provide you with your website’s high ranking.
The analysis of:
- Suitable and mainstream keywords which best describe the website’s products and services.
- Website presence on search engines which is determined by the number of site pages indexed by Google.
- The use of analytic and validity tools.
- Query and response tools.
- An overall check which determines whether a website is mobile-friendly or not.
For the perfect online advertising strategy, you should consider using a combination of SEM and SEO for optimum results!