By: Green Genie SEO, your Buffalo SEO
With Christmas just around the corner, business owners know that this is the perfect time to take their marketing strategies to a higher level to get more sales and entice more new customers on this festive season.
Competitors are going head to head at this time of the year, which is why brands make sure that they stay on top of the game in terms of their campaigns to ensure that they bag the biggest market share.
Months or weeks before the big day, businesses use different digital marketing strategies to boost their sales. These can include email marketing, social media, and various special deals, competitions, and campaigns.
If you want to have a successful marketing plan this Christmas, below are some of the best tips you have to keep in mind:
Unleash Your Creativity
Use some creative keywords that can improve your SEO efforts. The key to engage customers is interesting content, so quality matters, and it matters a lot.
You can find keywords with the help of Google Adwords but see to it that your content is topnotch. If the need arises, you can always hire a professional and expert content writer to do the job for you.
As there are thousands of businesses out there, it is imperative to make surely stand out from the crowd with the use of a USP. You can put this I the meta-description of your content.
Add perks and deals in your keywords to get the interest of more new customers, including discounts and free delivery. It can improve traffic and ranking. Push this on social media to give it an extra boost.
Don’t Forget Your Updates
See to it that your content is updated regularly to show your customers that you stay current and are in the now. Get their attention through posting updates in the form of blogs. Check your posts in the past that were successful then determine the reason for their high rank. Use these ranking factors in adding to new content on your site.
Set Up Your Own Profile in Google My Business
Being part of Google My Business gives users further details on SERPs every time they search for your business. This is easy and quick to do.
This features posts which last for a week that make it ideal for guides, products, events, and more. Sorting it out can also help with your local SEO strategy.
Use Trends in Google Search
Stay up to date by checking the current trends. There are some phrases and terms that peak during Christmas season, and Google Trends can help you here.
Target phrases with high volume where competition is difficult, or you can choose phrases with lower volume with not so strong competition. Christmas will always be a crucial time for businesses of all shapes and sizes, and sales usually spike during this season.
See to it that you get the best out of the season through following the above digital marketing tips, and make your business a name to remember this 2017.